1. Information We Collect

Information You Provide

We collect information you voluntarily provide when you:

• Complete our contact forms or request consultations

• Subscribe to our insights and updates

• Engage with us for AI implementation services

• Communicate with us via email or other channels

Information Collected Automatically

When you visit our website, we automatically collect:

• Device and browser information

• IP address and location data

• Pages visited and interaction patterns

• Referral sources and exit pages

2. How We Use Your Information

We use your information to:

• Provide and improve our AI implementation services

• Respond to your inquiries and consultation requests

• Send relevant insights and updates (with your consent)

• Analyse website usage to enhance user experience

• Comply with legal obligations and protect our rights

3. Legal Basis for Processing

We process your personal data based on:

• Legitimate interests: To operate our business and provide services

• Contract performance: To deliver services you’ve requested

• Consent: For marketing communications and cookies

• Legal obligations: To comply with applicable laws

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your data with:

• Service providers who assist in our operations

• Professional advisers (lawyers, accountants, consultants)

• Authorities when required by law

• Business partners with your explicit consent

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest

• Regular security assessments and updates

• Access controls and authentication protocols

• Employee training on data protection

6. Your Rights

Under GDPR and applicable data protection laws, you have the right to:

• Access: Request copies of your personal data

• Rectification: Correct inaccurate or incomplete data

• Erasure: Request deletion of your data

• Restriction: Limit processing of your data

• Portability: Receive your data in a structured format

• Object: Oppose processing for specific purposes

• Withdraw consent: Where processing is based on consent

7. Data Retention

We retain your personal information only as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods vary based on the nature of the information and our legal requirements.

8. International Transfers

Your information may be transferred to and processed in countries outside the European Economic Area. We ensure appropriate safeguards are in place to protect your data in accordance with this policy and applicable laws.

9. Cookies and Tracking

We use cookies and similar technologies to enhance your experience, analyse usage, and deliver targeted content. You can manage cookie preferences through your browser settings. For detailed information, please see our Cookie Policy.

10. Children's Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If we become aware of such collection, we will promptly delete the information.

11. Updates to This Policy

We may update this Serpin Privacy Policyperiodically to reflect changes in our practices or legal requirements. We will notify you of significant changes through our website or direct communication where appropriate.