Last updated: August 12, 2025 | Effective date: August 12, 2025
We use cookies to improve your experience, analyse site performance, and deliver relevant content. This policy explains what cookies are, how we use them, and how you can manage your preferences.
Cookies are small text files placed on your device when you visit our website. They help us recognise your device, remember your preferences, and understand how you use our site.
| Cookie Type | Purpose | Examples |
|---|---|---|
| Essential | Required for basic site functionality. Cannot be disabled. | Session management, security tokens, load balancing |
| Performance | Help us understand site usage and improve user experience. | Google Analytics, page load speed monitoring |
| Functional | Remember your preferences and personalise your experience. | Language preferences, region settings, form data |
| Marketing | Track effectiveness of our campaigns and deliver relevant content. | LinkedIn Insights, conversion tracking, retargeting pixels |
We work with trusted third parties who may set cookies on our behalf:
Google Analytics: Helps us understand how visitors interact with our website. Data is anonymised and retained for 26 months. View Google’s Privacy Policy
Microsoft Clarity: Provides heatmaps and session recordings to improve user experience. No personally identifiable information is captured. View Microsoft’s Privacy Policy
LinkedIn Insight Tag: Enables website analytics and retargeting for B2B audiences. View LinkedIn’s Privacy Policy
You can control cookies through your browser settings:
Note: Disabling certain cookies may impact website functionality and your ability to access all features.
Cookies remain on your device for different periods:
We may update this Cookie Policy to reflect changes in our practices or legal requirements. Check this page periodically for updates.
For questions about our use of cookies or this policy:
Email: legal@serpin.ai
Address: Serpin Ltd, 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Under GDPR, you have the right to:
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